Go In

Hundreds of new fabrics and options for 2012

2012/05/02

GO IN 2012 New fabrics

Our new 2012 catalogue introduces around 100 new furniture products and 270 new cover fabrics to help designers create unique and individual interior solutions.  Mixing and matching of colours and materials is encouraged, so now backrests and seat cushions on chairs and sofas no longer need to be the same colour or pattern.

The catalogue also provides a helpful link between the printed page and GO IN’s website.  Every page of the catalogue features a QR code – by using a smartphone you can scan the code and gain direct access to the relevant, themed ‘ambience’ web pages where you can browse pictures of inspirational hospitality interiors for new ideas and possibilities.

All the new products and fabrics can also be found online, where GO IN’s award-winning configurator tool can be used to build bench seating combinations and help visualise room layouts.  Options are always priced, so comparisons can easily be made.

 

 


GO IN outdoors for 2012

GO IN TerrazzaAn inviting outdoor area attracts guests and can make a substantial contribution to the success of hospitality businesses – particularly, but not only, during the warmer, summer months.  Our new collections – furniture, upholstery and cushions – enable operators to make the most of these areas by helping to create the perfect ambience.

The modular nature of our outdoor range is the key.  Covers and upholstery can be selected for sofas, chairs and bar stools in the same or matching materials and combined with tables in different sizes, colours and designs.  New materials mean that upholstery and cushions can be colourful, comfortable and completely waterproof – there is even an imitation leather suitable for outdoor use.

GO IN furniture is elegant, durable and practical.  All of the new outdoor products focus not just on design and quality, but also on functionality such as stackability and ease of handling, making daily use very efficient – a vital factor for success.

One of our new furniture ranges for 2012 is the popular Terrazza table and bench set, now available with high-density laminate slats, bringing a perfect combination of functionality and aesthetics to any outdoor area.  Straight edges and elegant looks are provided by broad, resilient laminate slats and aluminium frames in a ‘stainless steel’ finish.  The modern looks are at home in any environment, and the furniture offers a high level of comfort for guests.


Eco-friendly Resysta helps save the world’s endangered forests

GO IN ResystaThe newest variant in the popular Resysta range from GO IN is a stackable chair with armrests, featuring Resysta slats and an aluminium frame available in three finishes – anodised stainless-steel look, silver powder coated and black powder coated.  The teak-effect Resysta slats are available in three colour stains – golden brown, chestnut and dark brown.  Seat cushions with decorative quilting are also available in three colourways – natural, orange and green.

The whole range features the innovative material, Resysta, which looks just like tropical hardwood but is 100% wood-free, requires little maintenance, is long-lasting and eco-friendly.  The use of Resysta will reduce the demand for tropical hardwood and help to save the world’s endangered forests.

The material itself is the result of ten year’s research.  Resysta is a fibre-reinforced hybrid made from approximately 60% rice husk, 22% common salt and 18% mineral oil.  This makes it environmentally-friendly and extremely weather resistant against sun, rain, snow or salt-water.  Resysta looks like real wood but is dimensionally stable, rot-free, swell-free, crack-free and splinter-free.  It requires minimal maintenance and is 100% recyclable.


GO IN on the move

2012/03/09

We’re on the move!  We’ve outgrown our first London showroom and we’ve moved to new premises.  From 16th January 2012 GO IN (UK) will be found at Unit 4, Windmill Place, 2-4 Windmill Lane, Hanwell, Middlesex, London UB2 4NJ.  The telephone number remains the same: 0845 021 4646.

The new location offers our visiting customers a number of benefits.  The premises are easier to find with excellent road links.  There is also parking immediately outside the building with easy access into the showroom.  As always, our supportive and knowledgeable staff are on hand to guide visitors through the extensive range of products.


GO IN shows new fabric options at Northern Restaurant & Bar Show

GO IN Chill Out new indoor fabricsWe’ll be launching our 2012 catalogue and showing a number of new fabrics and products at Northern Restaurant & Bar 2012 (stand S2136, 12 to 13 March 2012, Manchester Central).

The new catalogue introduces around 100 new furniture products and 270 new cover fabrics to help customers create a perfect, individual solution.  Mixing and matching of colours and materials is encouraged, so now backrests and seat cushions on chairs and sofas no longer need to be all the same colour.

The catalogue also provides a helpful link between the printed page and GO IN’s website.  Every page of the catalogue features a QR code – by using a smartphone customers can scan the code and gain direct access to the appropriately themed webpage, which in turn links to the online ordering system.

 


GO IN shortlisted for Hotelympia Innovation Award

GO IN XenonWe’re delighted to be a finalist in the forthcoming Innovation Awards at Hotelympia 2012.  Our novel Xenon range of furniture has been shortlisted in the Interiors category of the prestigious awards.

From over 130 entries, there are only 24 finalists across four categories – Equipment, Food & Drink, Interiors, and Technology.  The finalists will be judged by the Hotelympia ‘Innovation Idols’, with the winner announced on The Stage at 5pm, Monday 27th February.

Come and visit the GO IN (UK) stand at Hotelympia 2012 (stand S2136, 26 Feb to 01 March 2012, ExCeL, London).  We’re launching our 2012 catalogue and a number of new products, including the funky, colourful Xenon range – the latest innovation in outdoor lounging.

The Xenon weatherproof foam furniture is bright and highly practical.  Ideal for use on terraces, in outside bars or beaches, Xenon offers an open invitation to sit down – if only to satisfy a curiosity about how it feels to sink into the ample shape.  Vibrant colours add to the appeal – orange, green, violet, taupe, brown and white are available

The material is completely waterproof allowing the furniture to remain soft and comfortable, whilst giving protection against extremes of temperature, salt water and UV rays.  For this reason, the Xenon range was recently awarded the ‘Grand Prix Sirha 2011’ in the material category.  Matching light-up stools with colour changing LED technology add to the eye-catching appeal of the Xenon range.

 

 


Xenon Innovation from GO IN at Hotelympia

2012/01/20

GO IN Xenon

GO IN (UK) will be launching their 2012 catalogue and new products at Hotelympia 2012 (stand S2136, 26 Feb to 01 March 2012, ExCeL, London).  There are several new and exciting additions to GO IN’s range of hospitality furniture solutions including the funky, colourful Xenon range – the latest innovation in outdoor lounging.

The Xenon weatherproof foam furniture is bright and highly practical.  Ideal for use on terraces, in outside bars or beaches, Xenon offers an open invitation to sit down – if only to satisfy a curiosity about how it feels to sink into the ample shape.  Vibrant colours add to the appeal – orange, green, violet, taupe, brown and white are available

Xenon is highly practical.  Its light weight means seating layouts can be easily rearranged.  The covering material can be cleaned with regular commercial cleaning products.  The material is completely waterproof allowing the furniture to remain soft and comfortable, whilst giving protection against extremes of temperature, salt water and UV rays.  For this reason, the Xenon range was recently awarded the ‘Grand Prix Sirha 2011’ in the material category, and has been entered into the Hotelympia Innovation Awards.

Matching light-up stools with colour changing LED technology add to the eye-catching appeal of the Xenon range.

 


GO IN Appoints New National Sales Manager for the UK

Vaughann TurnbullGO IN (UK) is delighted to announce the new appointment of Vaughann Turnbull as National Sales Manager.

49-year-old Turnbull brings great experience and knowledge to the UK-wide role.  For many years he has held similar sales and business development positions with other leading international contract furniture manufacturers, so he has an intimate knowledge of the market place.  He is also in a unique position to understand the needs and concerns of potential customers, having previously worked in the hospitality, contract catering and retail sectors.  These positions included roles in hotel and restaurant management, where buying and specifying furniture was his responsibility.

In his new role, Turnbull will be visiting customers at their premises or welcoming them to GO IN’s newly located London showroom.  He will be able to advise customers and guide them through GO IN’s extensive range of stylish, high-quality and practical design-led furniture.

The range encompasses outdoor and indoor solutions, in traditional and contemporary styles, and includes chairs, tables, stools, bench and modular systems for all hospitality venues, including bars, hotels, cafés and restaurants.  GO IN (UK)’s products are featured in a regular 450-page catalogue and CD packed with great ideas.

 


Spruce up your lobby

Vaughann Turnbull, National Sales Manager for GO IN (UK), advises on choosing furniture for the public spaces in hotels.

GO IN Sofa system

GO IN sofa system is ideal for a hotel lobby

The ambience of a lobby or reception area plays a vital role in welcoming your guests and helping to ensure that the all-important first impression is a favourable one.  The area establishes the look and feel of your hotel and creates an expectation of things to come.  If the design and layout is carried out well then anticipation will be heightened.  Done badly, however, then the goodwill of your guests could already be partially lost on arrival.

Successful interior design is all about making a statement of intent for your hotel – creating a recognisable difference between you and your competitors so you stand out from the crowd.  The continuity of design needs to be maintained throughout the whole hotel – ideally every room should reflect the chosen style.  The lobby design introduces guests to your chosen style and gives a promise of what’s to come.

Furniture and its layout plays a key part in interior design, linking the physical space with its occupants.  Furniture determines the ambience of an area and how it’s used.  Seating can be visually welcoming through its colours and shapes.  It can also be physically inviting through the feel of the upholstery and the comfort it offers when seating.

There are many aspects that need to be considered when choosing furniture for public spaces.  It needs to play its part in the overall interior design concept; it needs to look good and be comfortable as seating; it needs to utilise the space efficiently; it needs to be durable and practical; and, finally, it needs to be cost-effective.  Aesthetics, functionality, comfort and economy are not mutually exclusive objectives.

For hotel lobby use, one of the most practical and flexible solutions is to use a flexible sofa system.  These are very cost-effective, they make good use of the available space and can be used in different configurations so the design can be kept refreshed from time to time.  They are also very practical and durable – they always look good and require little maintenance.  Colours can be mixed and matched to blend with the chosen ambience and upholstery can be selected according to budget.  Fabrics, imitation leathers and real leather are all very practical for day to day use and suit a range of budgets.

Matching chairs and stools can be used in the layout to add variety to the seating arrangements.  Tables should be appropriate to the use they will be put – low tables are ideal for ad hoc meetings, a quick coffee or a bar snack.  Tables are also suitable for the placement of ornaments, lamps or flowers.  These all-important decorations can be used to give a friendly, personal touch to these public spaces creating a warm, calm and welcoming ambience.

When planning the area it can be useful to have a 3D visualisation of the space.  Design consultants will often be able to supply these visuals – but at a price.  If the budget doesn’t stretch this far then some furniture companies also offer this 3D design service.  Different combinations of colour, layout and style can be tried on paper before committing to the final design.

An experienced furniture supplier, with an extensive and varied range of products, will be able to help you create the interior you’re looking for.  Pricing and discounts can be confusing when comparing furniture between different companies – it may be helpful to find a supplier that clearly displays net prices in its catalogue.


Hundred Degrees gets GO IN

2011/10/28

“Establishing a distinctive style for your restaurant is a vital ingredient for success,” says Krutin Garg, Director at Hundred Degrees, the recently opened Indian ‘restro/bar’ in Harrow, London.  The start-up eatery has achieved success far beyond the owner’s expectations in its first six months of trading.  He credits much of this success to the stylish interior which features tables, chairs, benches and bar stools from GO IN.

“We’re operating in a very competitive environment here in north-west London,” says Garg.  “Over 40% of the population is of Indian descent and consequently there is a very high proportion of ethnic cuisine on offer.  We didn’t want to open another ‘standard’ curry house – there are plenty of those in the area and we needed to stand out from the crowd.  We thought that the style of the building, formerly a car showroom, and the space it offered lent itself to a light, contemporary design,” he adds.

Garg’s search for suitable furniture led him to our showroom in London.  Here he was able to carefully assess the wide range of options that would help him create the ‘look’ he was after.  Our collection of design-led furniture held the answers.

For dining, he chose an A-Line bench system for the longest wall, arranged in three-seater sections and upholstered in natural and brown colours.  These were matched with Quorum chairs with a natural upholstered seat cushion and walnut stained wooden backs and frame.  A selection of table sizes was chosen with walnut stained rectangular, square and round tops.

For the bar area Garg chose matching Quorum bar stools with natural upholstery and the same walnut stained frame and back.  In one section, a comfortable area has been created for diners waiting to be seated and for take-away customers.  Armchairs from our Chill Out range have been chosen, featuring circular bases and genuine leather upholstery in cognac.

“GO IN helped us select furniture that would blend well together to give us the clean, crisp, simple lines we were looking for,” says Garg.  “The colours of the different ranges match, so there is no problem combining the collections.  We’re really pleased with the overall look and feel of the restaurant – it’s exactly what we wanted.  The furniture always looks good and it’s simple to clean and look after.  Our customers have told us that they like the style we have chosen, and have backed up that statement with return visits.  We can’t really ask for more than that,” he adds.